A guest post from the brilliant Constance. (Link NSFW)
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This is a post I’ve wanted to write for a long time, but have kept putting off because I haven’t been sure exactly what I want to say (or how to say it). I’m still not sure, but I’m realising that this might be one of those topics I will never be sure about, and my feelings and thoughts will always be a fluid jumble, absorbing and evolving the more I learn and talk about it.
I am a feminist who is committed to sex positivity. I am constantly thinking about, analysing and ultimately hoping to help dismantle the saturation of misogyny that hurts women, men and folk who don’t identify with either of those genders. I think the media is a huge perpetrator of misogyny by (both overtly and subtly) reinforcing gender norms, gender roles, aesthetic desirability etc. I am also really interested in sex (academically and, uh, in practice) to the point that I like to try my hand at things people may consider left of centre. Namely BDSM.
Every now and again the media churns out something so overtly sexist that people are forced to (briefly, for most) acknowledge that we haven’t really come as far as we think we have in terms of “women’s liberation”. Today the White Ribbon Campaign’s Facebook page showcased some shockers from the past and present. Like this one.

Obviously talking about oppressive images of women is central and relevant to a campaign which works to stop violence against women across the world. However, a few of the pictures that they showcased have multiple layers, especially for those aware of, or engaging in, BDSM.


Now, this is possibly going to get me in big trouble, but I can’t say I’m offended by these photos. I can even see how people would find them sexy. I’m obviously conscious that people who have no idea about BDSM (and the heavy emphasis the community places on consent and negotiation) will see these photos as oppressive and violent, and not as a portrayal of alternative sexual preferences. But the thing is – how do we know that they aren’t?
There’s no context around either of these images to suggest that this isn’t a portrayal of consensual sexual play. There’s also no context to suggest that it’s not problematic sexual violence either. But when we default to yelling “sexism!” at images of women in submissive sexual positions, I would argue that we are actually being oppressive ourselves.
I’m not saying that we should assume all images of sexual male dominance are harmless. I’m also not saying that we shouldn’t be discussing what exposure to these images without any dialogue about consent may mean. What I am saying is that we need to have that discussion, and we need to drop our assumptions.
At times (and depending on your internal head noise) it can be pretty shitty to be a female feminist who’s also a submissive to male dominant/s. I know dozens of women who are committed to ending violence against women and subverting oppressive gender roles, but who enjoy being a submissive, begging plaything to their male partners in the bedroom. And although all of these women are conscious that the second consent is negotiated these acts are not in any way violent, it can still be really confusing to want to dismantle the power men have over women everywhere…except the bedroom.
When our discourse around the portrayal of potentially consensual kink screams “oppression!”, it furthers the messages that female submissives get constantly. These messages range from “woah that’s a bit twisted” to “your sexual preferences are contributing to the rapes of millions of women and children across the world” (an actual sentence I’ve had thrown at me).
I am conscious that queer submissives are not in any way immune to sex shaming and internal conflict, but given that queer dominant/submissive relationships would be seen by many as subverting traditional gender roles and norms, and images of queer sexualities are sadly omitted from mainstream advertising, I am going to talk solely about women engaging in dominance and submission with men. I am deliberately not specifying cis women, as trans women are women and are not immune to feeling conflicted about acting out the very things they may be working to end in other spheres of their lives.
I would also like to state that by lamenting an issue some women have, I am not implying in any way that we don’t have privilege in many other interlinked and pervasive ways.
Sex positive feminists are of course aware that any sex involving consenting, informed and considerate parties is fine. And if the goal is to dismantle oppression and gender norms then these acts of submission to men are ultimately not reinforcing anything problematic because they are not manifestations of some deeper desire for the patriarchy to rule us all. The fantasies exist as play. And a lot of other BDSM is super subversive of gender roles.
But the thing is, when your kind of BDSM is actually a play on things that you see as problematic in other contexts, the sex positive mantra is not super effective or reassuring at times. Even if you know it’s right. And people taking images of things some people enjoy and labeling them as “sexist” is going to elicit a very exhausted sigh from pretty much every sex positive feminist sub everywhere.
I am not in any way arguing that images of male dominance should have a blanket classification as “fine” because they might be part of someone’s sexual preference. What I am arguing is that we can’t just assume that they’re not. Perhaps in a perfect world there would be a disclaimer in the fine print of the ad that says ‘this image is meant to represent consensual adult fantasy’. I think that would be great.
If advertising is adhering to normal censorship and age-appropriate regulations then why can’t alternative sexual preferences be portrayed? The only arguments against using kink in the same way we use vanilla sex to sell stuff are incredibly sex negative ones: “because it’s violent” (not if you establish consent either in the image or with a disclaimer as mentioned above. And while we’re fucking at it, why don’t we establish consent in vanilla images?), “because it’s vulgar” (define vulgar, and don’t tell me non kinky sex in advertisements doesn’t fit that bill at least half the time), “because it’s not everyone’s taste” (yeah well bikini clad ‘scientists’ selling me Tui beer isn’t my taste but I’m saturated with it), “because people might think that sort of stuff is okay to do without asking” (if you follow that line, then no sex should ever be portrayed anywhere in case someone tries it without asking).
Many things that fit on the BDSM continuum are fairly common. I was going to say “nowadays” but actually, none of it is new or more prevalent than it was 2000 years ago. And I bet you that even then, women who wanted their male partners to have power over them in the bedroom but not in any other way were just as fraught about it then as they are now.
I suppose what I’m saying here is that we get it. Any issue you have with female sexual submission to men has been thought about over and over by the submissive themselves. Why do I want this? What if there’s something wrong with me? Why does he want that? Does he respect me? What if this goes too far?
Chances are, if you’re into this sort of stuff and even vaguely aware of feminism, it’s been thought to death. And hopefully, fears and anxieties have been quashed by the knowledge that we can’t always explain why people are into things, and ultimately we wouldn’t be into them if it didn’t make them feel fucking amazing and strong and sexy and liberated. And that, as both sex positive feminists and members of the BDSM community, we think about consent and negotiation probably about a zillion more times a day than you do.
But no matter how staunch people are in owning and advocating their preferences, having messages that tell you something you may very well have done the other night is misogynistic, sexist and oppressive, just kind of makes people feel like shit. And really, people who are into BDSM get enough of that.
If a sexual image of two or more adults is ambiguous in its message and makes you feel uncomfortable, remember that anything conveying sexuality is going to have a multitude of layers.
Don’t assume that there’s no consent. Don’t assume that there’s not a bunch of people who do that for fun in your life that you may never ever know about. Don’t decide that you’re an expert on whether someone’s fantasy is harmful or not – they can decide for themselves.
Instead, have a discussion about it. I even have a mind blowing suggestion for you – you could do some research about something that you’re not personally into. That way, you can extricate yourself from the masses of uneducated sex-shaming voices that can get the fuck out of my bedroom.
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Here, I’ve even got some further reading suggestions:
Banter in the Garden